ERADICATE HIDDEN HUNGER

2010-03-23T15:41:00.003+05:30

With the ever increasing population there has been an ever increasing production as well as consumption of food articles especially in developing economies and due to this increasing demand there has been a significant effort to enhance the quality of the processed food in order to attract maximum customers.

As consumer preferences are changing there is a war kind of a situation between various millers, bakers and companies all claiming their own products to be better. Here it is evident that everything that is produced cannot be sold, there has to be certain value addition and that value addition comes from using proper additives and improver's.

Enriching the flour with certain micronutrients is another important aspect today. A vast portion of the grain consisting of essential nutrients is lost till the whole processing steps are complete so it becomes important to add back the lost nutrients. These nutrients as chemicals can be added in a suitable amount so that the end consumer doesn’t suffer with any of the essential nutrient deficiency diseases and this whole process is termed as Fortification. Fortification is an important issue today as a large population especially consisting of children and pregnant women are suffering with nutrient deficiencies preferably in developing nations like India. As a responsible company PDNBC is manufacturing products such as VITA-DIET, VITA-DIET AE and BAAL-BHOG etc. to help millers in fortifying food. Our formulations consist of IRON supplement and VITAMIN supplements which are both less costly and high in quality.

Today there lays a hidden hunger, a hunger which cannot be removed just by consuming food. We lack nutrients which are essential and must be present in our staple food. It’s evident that processing of food is important but it should also be evident that fortification of food is equally important. We must fortify food and eradicate this hidden hunger.

FOOD AND FLOUR ADDITIVES

ERADICATE HIDDEN HUNGER